70% of ecommerce stores die because they do not employ one simple yet impactful strategy, not due to bad products or poor prices. 

This is not about in-your-face commercials or well-heeled influencer deals. It’s not massive discounts or complex loyalty programs.

It’s a humble blog.

You might think a blog is just “nice to have” or an outdated tactic, but here’s the truth: in today’s hyper-competitive online market, not having a strong ecommerce blog is like opening a store and locking the door.

This isn’t theory. It’s data, proven results, and a missed opportunity that costs thousands in lost traffic, engagement, and sales every day.

The Impact of a Blog on Ecommerce Website Traffic

The internet can be busy! HubSpot recently stated that businesses with 16 or more blog posts per month receive about 3.5x more visitors than companies that publish blogs 1-4 times a month. The trend of eCommerce brands ignoring this possibility severely limits their potential organic reach.

The blog is a great way for brands to create SEO blog eCommerce content that can satisfy user intent, educate the user, and create trust in the brand. A blog can also target a larger or greater variety of keywords across the internet compared to a static product page. This represents a very powerful medium for long-tail search terms that possible customers will use to find a solution or idea about how to use a brand's products.

For example, an online clothing apparel store might create blog topics that eCommerce consumers are searching for, such as "What is the best way to style sustainable fabrics for summer?" or "How do I choose the right activewear for my workout?" These blog posts about their products serve to promote the store's products, but also serve to establish a voice of authority, making the store a valuable source of information, driving engagement, and improving their ability to rank better in search engines, ultimately.

Ecommerce Blog Benefits Beyond SEO 

As much as I love the SEO benefits of ecommerce, the benefits go even further than your brand's relationship with the customers. Ecommerce brand storytelling through a blog humanizes your business and creates emotional relationships that exist beyond a mere transaction. 

A recent research report by the Edelman Trust Barometer states that 81% of consumers say that trust in a brand is one of the factors that impact their purchase decisions. A well-thought-out ecommerce blog content strategy gives you a platform to tell the story of your brand, your mission, and values, and to share some behind-the-scenes storytelling to create loyalty. 

Blogs not only serve as a valuable source for storytelling, but they can also provide a hub for content that can create considerable content marketing and advertising opportunities for other tactical marketing efforts. Information from your blog can create terrific content for social media campaigns, newsletters, and paid ads, providing continuity in messaging across initiatives.

What should you write about? Ecommerce Blogging Ideas That Get Results

Writing compelling and valuable blog posts is challenging, but creating purposeful, strategic blog posts is even more difficult. In the following list, you’ll find some ecommerce blog ideas that help satisfy user needs, as well as your business objectives:

• How-To Guides and Tutorials: These blog posts help users overcome problems or questions related to your product. For example, a kitchenware brand may blog about “5 Knife Skills Every Home Cook Should Know.”
• Product Comparisons and Reviews: In-depth product evaluation provides customers with more information, making them less hesitant to complete the transaction at checkout.
• Industry Trends and News: Establish your ecommerce store as an insider in the industry by commenting on new industry trends. For example, you could write about “How Eco-Friendly Packaging in Ecommerce is On the Rise.”
• Customer Stories and Testimonials: Authentic customer experiences build trust for new visitors and act as social proof.
• Seasonal and Timely Content: Today is a holiday or an event? Create content based on time-sensitive opportunities.

Each of these blog topics ecommerce marketers rely on also naturally incorporates keywords that are useful for SEO without keyword stuffing, creating increased chances of visibility while not sacrificing the value of the content.

The Importance of Site Speed - A Crucial Component of Ecommerce Blogging

Producing content of value is only part of your job; site speed is a crucial factor impacting user experience and SEO ranking factors, meaning it will affect your users more when things are slow, so it seems important to shout, "hey, look at this!" from the rooftops! Google states that when page load time increases from 1 second to 3 seconds, the probability of a bounce increases by 32%. 

You can utilize some tools, like Google PageSpeed Insights and GTmetrix, to perform an audit and then improve your loading time, which are both great resources if you run an ecommerce business. It's very important to ensure that your ecommerce business is optimised on a blogging platform that isn't too slow on page load, or else you could distort the SEO resources and benefits you are looking for from your content. 

Technical practices will include optimising image size, browser caching, and minimising JavaScript size. Fast-loading blogs will not only keep your visitors but also provide evidence to search engines that you are able to provide a quality experience as well!

Insider Recommendations for Staying Competitive in Ecommerce Content Marketing

Ecommerce market volatility and interests iterate quickly, so must your blog writing strategies. Here are several advanced recommendations to make your content marketing methods more advanced and effective:

• Leverage data: Use Google Webmaster Tools and Google Analytics to see which blog topics e-commerce visitors valued best, and write more blog posts on those topics.
• Leverage Video or Interactive Features: The inclusion of a video or an interactive quiz makes going through your blog a memorable experience; this can really help with time-on-page and good interaction overall.
• Refresh Existing Blog Posts: It is important to keep adding new material to older blog posts, as new material ensures fresh content that ranks better in search engines, and also helps writers from having to write new posts. 

By utilizing the recommendations above, ecommerce blogs will become more competitive among their peers and ultimately be a big improvement in the overall ecommerce marketing strategy.

Final Take

Planning an ecommerce blog proactively, as part of your ecommerce marketing strategy, is essential for generating ecommerce website traffic, improving SEO, increasing customer engagement, and much more. 

A good ecommerce blogging strategy provides answers to informed customer questions, while allowing you to align your brand standards and show that you can be trusted. We recommend companies that have teamed up with experts like an ecommerce marketing agency in Ahmedabad, seeing tangible site traffic and conversion rate enhancements due to custom ecommerce content marketing campaigns. Online retailers are told how beneficial ecommerce blogs can be, as well as producing regular posts, product blog posts to give them a sustained competitive advantage. 

A blog for online store is not just a marketing tool; it is a great storytelling platform and can turn visitors into loyal customers, especially when you use your ecommerce blogs to their fullest potential as part of your ecommerce marketing strategy.